OMGI BRANDS VMAN SEA
The Vanguard of Men’s Fashion Destinations
VMAN Southeast Asia redefined the global narrative of men’s fashion with its November 15, 2024 debut issue. As the vanguard of men’s fashion, VMAN SEA marked a milestone as the first regional title in Southeast Asia under the iconic banner of VMAN.
This landmark launch unfolded in triple-cover glory, each featuring one of the region’s emerging style icons: Filipino actor-singer Kyle Echarri, Indonesian R&B star Afgan, and Thai actor-musician Peach Pachara (also known as Pachara Chirathivat). Individually they grace their own covers, together they herald a diverse and dynamic vision of masculinity across Southeast Asia.
Through this editorial moment, Echarri, Afgan, and Pachara emerged not just as cover stars, but as collective emissaries of a new regional aesthetic—bold, authentic, multifaceted. The issue featured an eclectic roster of VMEN—Brent Manalo, Duong Minh Dang, Josh Kua, Dhruv, Kirk Bondad, and more—whose features bridged luxury global brands and homegrown talent across fashion, music, performance, and visual art.
VMAN SEA’s editorial leadership framed the issue as a cultural assertion. In the publisher’s words: “It’s our time to tell our story… from our perspective, in our voice, and through our lens.” Their debut served as both a love letter to the region and a declaration: Southeast Asian masculinity belongs to Southeast Asia—not to borrowed standards, but to the lived realities and shifting identities of the men who define it.
The magazine launched with a high-profile event at VSpot in Singapore on November 15, 2024. The celebration brought together a cross-section of the region’s most stylish and influential figures—designers, athletes, musicians, artists, and digital tastemakers—signaling a generational shift in how men across Southeast Asia express themselves. No longer on the periphery, the modern Southeast Asian man stood unapologetically at the center.
In Manila, VMAN SEA amplified the momentum with a launch party that turned Bar 17 into a living statement of contemporary masculinity. Set against the city’s glittering skyline, Manila’s fashion vanguard arrived in expressive, genre-defying looks—transforming the rooftop into a visual manifesto for Southeast Asia’s evolving style language. The energy was electric yet intentional, mirroring the spirit of VMAN SEA itself: bold, unfiltered, and grounded in cultural self-definition.
Beyond fashion, VMAN Southeast Asia champions a deeper exploration of what it means to identify as a man in today’s evolving cultural climate. Each issue confronts convention while amplifying personal style, heritage, and self-invention—offering an expansive, inclusive framework for masculinity that resonates beyond the page.
A Night of Visionaries
VMAN SEA hosted an intimate Thanksgiving dinner in Manila, honoring the region’s artistic momentum and global promise. Held at the renowned Argentinian steakhouse La Cabrera at EDSA Shangri-La, the dinner welcomed Stephen Gan, the visionary Editor-in-Chief of V Magazine and VMAN, and Creative Director of ELLE US.
V Magazine and VMAN EIC Stephen Gan
Stephen’s presence in Manila marked a pivotal moment in Southeast Asia’s rising influence on the global fashion stage. His visit acknowledged the region’s expanding role—not merely as a dynamic market, but as a wellspring of creative innovation and cultural dialogue.
Coming off the heels of VMAN SEA’s inaugural Killer Fashion Issue and the release of its Vietnam New Wave digital covers, the evening served as a celebratory pause—a moment to gather, reflect, and give thanks for the creative force Southeast Asia continues to become.
The guest list featured a cross-cultural constellation of talents from across Asia and beyond—visionaries, provocateurs, and tastemakers—brought together in the spirit of recognition, connection, and shared ambition. It was an evening that affirmed what VMAN SEA stands for: bold beginnings, collective pride, and a future shaped by the region’s own voice.
Meet the Editorial Team
With deep roots in Philippine media and fashion, Patrick Ty reshapes how Southeast Asian men are seen through the lens of style and pop culture. His vision celebrates cultural diversity and regional talent—guided by the belief that culture is cool, fashion is progressive, and Southeast Asia’s richness is something to be embraced, not edited.
Vince Uy brings multifaceted expertise across fashion, publishing, advertising, and digital media to VMAN Southeast Asia’s visual direction. His lens is rooted in storytelling—capturing the Southeast Asian man not just through fashion, but in raw, personal moments that define identity. For him, it’s not about trends—it’s about reflecting masculinity’s complexity in a region shaped by culture and expression.
With over 18 years of industry experience, Rex Atienza shapes VMAN Southeast Asia’s fashion identity with an editorial eye and entrepreneurial edge. His perspective blends precision and intuition—refined through years of styling, production, and creative leadership. He champions the next generation of regional style visionaries, approaching every story with intention, clarity, and a belief in fashion as progression.
A Statement in Style
VMAN Southeast Asia pushed its editorial mission forward with its Spring Fashion Issue, placing global pop phenomenon SB19 at the center of a visual and narrative exploration of modern brotherhood, creative purpose, and Southeast Asian identity.
The cover story framed SB19 not just as performers, but as cultural vanguards—disciplined, intentional, and deeply bonded by a shared vision. Their story paralleled the deeper ethos of the VMAN SEA platform: to present Southeast Asian men not as trends, but as trailblazers—defined by creative agency, emotional intelligence, and cultural rootedness.
This issue represented a clear continuation of the title’s founding perspective. Where the debut issue declared a space for the Southeast Asian man in global fashion, the Spring Fashion Issue expanded that vision—showing that masculinity in the region is not monolithic, but expressive, ambitious, and shaped by community.
Magazine Covers
Digital and Circulations
vman-sea.com
350K average monthly page views
200K average monthly active users
12.6M reach and engagements
Distribution Channels
Print: SariSari Kiosk (Eastwood Mall), Fully Booked, National Bookstore, The Marketplace
Online: SariSari Shopping, Shopee, Lazada
E-mag: https://vman-sea.com/emag/